Demand Management refers to activities relating to product demand before Sales actually takes place. Demand management is an obvious priority for all organizations. Demand Management as such is a vast subject, and demand monitoring and calibration is a crucial part of it.
Demand Monitoring involves understanding the demand from micro markets as well as forming the big picture of demand. Demand monitoring often requires detailed, often microscopic monitoring of demand and audit history of demand to make informed decisions.
All these have a direct and significant impact on revenues making Demand Management as one of the top priorities of modern day Marketing and Sales Management.
Our solution Outreach addresses all of above issues effectively, for example:Big picture: